by Nathan Johnson | Aug 28, 2019 | Analytics, Strategy
Is the Next Frontier of Rewards Credit Cards Already Here? By: Nathan JohnsonNeet Shah The rewards credit card is not on its way out, but it isn’t special anymore. In a market where bloggers make a living comparing points structures and consumer benefits of different... 
by FischerJordan Insights | Feb 18, 2019 | Analytics, Strategy
The Cost of Bad Customer Service (and the need for back-end service recovery) Neet Shah Nathan Johnson While most companies recognize the importance of good customer service, they are often not aware of the financial benefits of good customer service and the potential... 
by Boaz Salik | Jan 3, 2019 | Analytics
There are a variety of business scenarios where it is desirable to simulate the results of a controlled test, but no robust control cell exists. For example, marketing campaigns and other communications are often sent to customers based on their profile, without... 
by Neet Shah | Dec 13, 2018 | Analytics
Type 2 Diabetes is a major health problem in the US. The disease affects ~30 million Americans at an annual cost of ~$250 billion. It is the leading cause of death in the U.S., as well as the leading cause of kidney failure, stroke, heart disease, loss of toes, feet...