Insights

Our latest thinking on industry-specific issues relevant to our market.

Our Featured Insight

Explore our three-step framework for reducing confirmation bias in your organizational decision-making.

Are Frameworks the Enemy of Progress?

Are Frameworks the Enemy of Progress?

  “No technology solutions are perfect”   Most of us have heard at one time or another a variant of “don’t let perfect be the enemy of progress.” This is a reminder that at some point you have to descend from the ivory tower of thought experiments, get your hands...

No Control Group, No Problem!

No Control Group, No Problem!

There are a variety of business scenarios where it is desirable to simulate the results of a controlled test, but no robust control cell exists. For example, marketing campaigns and other communications are often sent to customers based on their profile, without...

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